Sales and Marketing
6 Critical Components of Your Marketing Plan
Planning isn’t something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.
Business Cards: What You Need to Know
Business cards offer a first impression of your small business to potential clients and contacts. They are one of the most important marketing tools you can have and their significance cannot be understated.
8 Ways to Grow Positive Word-of-Mouth About Your Business
Small businesses around the world say that “word of mouth” is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.
Personal Referrals—Keep Them Personal
A personal referral is just that—personal. The only reasonable follow up on a personal referral is personal. The best follow up is a conversation.
Don’t Commit These 8 Email Subject Line Mistakes
When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake
The Influence of Product Packaging on the Buying Decision
Product packaging always plays an important role in marketing the goods. It creates a positive image of the brand in the minds of buyers. It acts as the reflection of the message you want to convey and defines the character of a product.
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.
When to Schedule Your Social Media Posts
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.
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