Sales and Marketing
Throw Away Your Value Proposition, It’s Meaningless!
Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games—but with a purpose.
Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
A YouTube Success Story with Jenn Johns
Jenn Johns is a kindergarten teacher by day and YouTube entrepreneur by night. In just 3 years she and her husband, Paul, have turned her love of baking into Cookies Cupcakes and Cardio, a YouTube success story.
An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Multi-Screen Marketing for Small Businesses
In an effort to accommodate the growing number of mobile users, Google is going to start weighing how mobile-friendly a site is when calculating search engine rank.
How Do You Stop a Sales Person from Talking?
Sales people love to talk. They want to talk about their company, their products, how their products and services help solve a customer problems. Turn them on, and they won’t stop, questions don’t deter them.
A Beginner’s Guide to YouTube Advertising
YouTube has over 1 billion unique users every month, reaching more US adults than any cable network. With those kinds of stats, are you ready to get your YouTube ad campaign streaming across the world?
Content Personalization: What It Is and Why It Matters
Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.
Inbound 101: Three Major Inbound Components
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
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