Sales and Marketing
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
How Do You Stop a Sales Person from Talking?
Sales people love to talk. They want to talk about their company, their products, how their products and services help solve a customer problems. Turn them on, and they won’t stop, questions don’t deter them.
Multi-Screen Marketing for Small Businesses
In an effort to accommodate the growing number of mobile users, Google is going to start weighing how mobile-friendly a site is when calculating search engine rank.
A Beginner’s Guide to YouTube Advertising
YouTube has over 1 billion unique users every month, reaching more US adults than any cable network. With those kinds of stats, are you ready to get your YouTube ad campaign streaming across the world?
Content Personalization: What It Is and Why It Matters
Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.
Inbound 101: Three Major Inbound Components
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
How Instagram Can Benefit Your Coffee Shop
Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.
Businesses Flock to Facebook Mobile Ads: Should Yours?
One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. This blog is meant to help you decide whether yours should be too.
What Can We Learn from the Success of Apple Press Events?
When companies launch a new product, and they get it right, they can have customers lining up for miles out of the door to purchase their fancy new “must have” item.
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