Sales and Marketing
Don’t Commit These 8 Email Subject Line Mistakes
When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake
Personal Referrals—Keep Them Personal
A personal referral is just that—personal. The only reasonable follow up on a personal referral is personal. The best follow up is a conversation.
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.
The Influence of Product Packaging on the Buying Decision
Product packaging always plays an important role in marketing the goods. It creates a positive image of the brand in the minds of buyers. It acts as the reflection of the message you want to convey and defines the character of a product.
When to Schedule Your Social Media Posts
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.
B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Bad Commission Plans Drive Bad Sales Behaviors
I’ve been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people on each side taking extreme positions, neither providing useful or data based arguments, neither listening to each other and each reinforcing the others’ positions.
An Embarrassing Business Story I’ve Never Shared
Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.
Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
How to Win Back Former Customers
Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
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