Home > Sales and Marketing > Advertising and Lead Generation > The Opportunities from Local Listings

The Opportunities from Local Listings

By: SmallBizClub

 

c314745909acdcdee89e500abaf6ba26
Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out? The internet! While you are among a majority of consumers, there are still business owners who consider printed phone books to be the “go-to” resource. While they may deliver a few customers, the return on investment is continuously decreasing with this marketing strategy.

 
In order to appeal to today’s consumers, business owners need to adapt to the evolving trends and welcome the Internet along with all it has to offer into their daily operations. In fact, 59% of consumers use Google every month to locate a local business and more than 3 out of 5 local searches result in a sale. Most businesses cannot afford to miss this incredible sales opportunity.
 
The below infographic showcases not only the direct impact that listings in online directories, mapping services, apps, and search engines can have on website traffic, but also foot traffic.
 
Local Listings
 
Author: Kelly Meeneghan Peters is a manager for 1&1 Internet, Inc., and is an industry specialist providing expert advice on how SMBs can thrive online. With a passion for helping SMBs to get off the ground and become profitable, her goal is to eliminate hesitations of getting online and encourage SMBs to embrace all the web has to offer. For more information visit www.1and1.com or blog.1and1.com.   
Published: April 22, 2015
2038 Views

Trending Articles

Stay up to date with
small biz club logo

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

Related Articles