Sales and Marketing
The Thrivers
I’ve been studying David Neagle’s amazing book, The Millions Within and I think this passage from near the end of the book is one of the most terrific I’ve ever read:
The Power of the “Bookbook”: Why Print Marketing Still Matters
There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.
Sponsored Content: 12 Tools to Help You Get Started
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.
In Marketing, You Eat the Pie One Bite at a Time
No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious.
How Will You Justify This to Your Management?
Too often, our customers focus on price, consequently we focus on price—after all we want to be responsive to our customers.
Mobile Marketing is No Small Task
Mobile marketing is quickly rising to the top as a necessary way to advertise your small business. More and more consumers are relying on their phones for staying connected, purchasing products and networking less on their computers.
How Branding Debt Ratios Determine a Brand’s Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.
5 Facts Every Business Needs to Know About the Mobile Revolution
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
Going Beyond Blogs with Your Content Marketing
It’s the cry of content marketers heard ’round the world: “Blog often!” Here are five other types of content that you can offer to gain traction online.
5 Habits That Impress Your Clients
Impressing a client is not just about landing a single sale, it is about turning them into a long-term customer that becomes a walking, talking advertisement for your business.
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