Sales and Marketing
Insight into Using Ad Retargeting to Convert Email Leads
Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign…
Your 80/20 Marketing Plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly, the axiom is accurate. Your best customers…
3 Ways to Get Your Product in Stores and in Front of Buyers
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now,…
The Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write…
Introducing Your SEO Team to the Party
SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a…
Consumer Reviews: The Only Currency
Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing…
How to Attract Customers with Money to Spend
Attracting affluent customers is the dream of any business. Everybody wants to have rich clients, but not everybody does. You can’t attract wealthy clients with the same communication, offers and approach that you use for…
Bad Selling Fundamentals = Bad Social Selling
Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook,…
Get People to Open Your Email with These 5 Clever Tips
Take a look at your inbox. How many emails are just there, unopened? I bet some may have been there for ages yet you never bothered to open them. And so the question: What makes…
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly…
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