Sales and Marketing
The Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same…
How to Get More Opens with This Email Marketing Magic Secret
According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or…
What to Do When Your Business Gets a Bad Review
With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up front and center when someone…
What’s Wrong with Business Networking
I’m starting to realize I hate the word “networking” used as a verb, meaning—apparently—some variation on connections with people for self-serving business use. Business networking my [whatever]. I’m pretty sure people are actual living breathing human…
6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season…
The Problem with Pitch Decks
I’ve seen thousands of pitch decks. The vast majority are horrible. There’s the corporate vanity deck. It always has a lot of slides. Usually it mentions the customer name in about 3 places, on the cover…
How to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment…
7 Ways to Avoid Poor Website Performance
Today in business, the name of the game is customer service. If you keep your customer happy then chances are good that your business will be successful. Now obviously, in the digital age, a website…