SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong domains. The most likely way to acquire a backlink, which serves as a trust single to search engines that your website has value and should show up in search results, is to pitch content and resources to quality websites, specifically blogs and major digital-media outlets.
Over the last couple years, we have implemented a public relations strategy, where we leverage our clients as thought leaders, in order to either supply byline articles or create interviews that will lead to a media placement and build a backlink to our targeted sites. It has paid dividends for our clients and their search visibility. So how can small businesses begin to leverage their expertise through a public relations campaign? We have created an analysis of our placements over the last year for our degree programs to guide small business owners.