Sales and Marketing
Your Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want…
What is Growth-Driven Design?
With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive…
15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often…
5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations…
5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your…
Peer-to-Peer Marketing is In
A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences,…
5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a…
Which of the 3 Types of Advertising is Right for You?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that…
7 Social Media Tips That Promote Professionalism
“Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business [or nonprofit], repeatedly patronize it, and refer…
The Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However,…
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