Sales and Marketing
Doing More By Doing Less
It’s awfully crowded in the digital marketing/social selling world. Getting “heard” is increasingly difficult. Getting into see/talk to customers is one of the top challenges I hear from executives, marketing and sales people alike. To…
Are You Taking Advantage of “Presales”?
The “presale” is a concept that is fairly new in the world of sales and it’s used in a variety of ways. Here are just a few: Kickstarter campaigns “presell” items that are in development….
Social Media Posting Times: A Guide for Small Business Bloggers
When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they…
How to Get a New Website into Google and in Front of Your Customers
For many businesses, a website may be the first and only outlet for new sales and customers. The power of the internet allows you to put your content and products directly in front of your…
Do You Make These Common Content Marketing Mistakes?
Like any other job out there, content marketing also requires discipline, dedication and commitment. Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business,…
Everything You Need to Know About Call-to-Action Buttons
Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise,…
Why Does Yelp Rank Higher Than My Website?
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name…
Boost Facebook Posts for Pennies and Get More Likes and Shares
Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places…
Can WiFi Turn Around In-Store Marketing for Local Businesses?
Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact…
Customers Only See Part of Their Problem
In today’s complex B2B world, we know our customers struggle to solve their problems, along the way, perhaps searching for solutions to solve their problem. From the Challenger Customer, we know roughly 5.4 people tend to…
Top Articles in This Category
