Sales and Marketing
What’s the Customer’s Whole Problem?
Our focus, naturally, is on what we sell. More accurately, it’s on what problems our products and solutions solve. For the moment, I’ll ignore that most sales people don’t do well at this most basic…
Spreading Your Small Business Wings
My local library places lovely floral bouquets on the check-out counter. Always seasonal. Always tasteful. And always accompanied by a business card from the nearby small business who arranged these displays. Our nearby Main Street…
What’s More Important: Social Media or Mobile Marketing?
Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me…
How to Get the Most Out of Your Inbound Marketing Agency
When they said it takes two to tango, they weren’t kidding. The timeless adage applies to agency–client relationships too. Having a hefty budget alone or hiring the most decorated inbound marketing agency is not the end-all be-all of…
The Surprising Marketing Channel That Gen Xers Value
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X,…
5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media…
Can Sales Really Create Value?
Leanne Hoagland-Smith wrote an outstanding post, The Ultimate Sales Goal Is Connecting With Customer Value Drivers, Not Creating Value! In the post, Leanne hits head on what too many sales people miss about value. We tend…
7 Basic Tips to Grow Your Instagram Account
1. Use Your Bio to Tell Your Story When people want to learn more about you, the first place they’ll check is your bio. Your bio should include your passions, what you do, what you…
5 Ways to Improve Your Online Presence
An online presence has become synonymous with “existing” in the digital world. Millions of people are connected through the Internet. That vast user database includes businesses as well, all of which are fighting for the…
How Marketing to Millennials is Different
Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If…
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