Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products.
Among digital marketing options, email is the best marketing tool that can help you address a large audience with just one mail. This saves you time, money & energy. Plus, this is the oldest & perhaps most trusted digital marketing tool, if you can get it right.
Imagine the same job assigned to your marketing executive. The number of people the executive can approach each day is one or maximum two. And after long hours of convincing & negotiating, the entire effort goes in vain if the prospect doesn’t get converted into a customer at the end of the day.
So, email proves to be a redeemer in this case. You must have attended musical concerts of your favorite singers. Email marketing is a similar concept. The marketer, just like the singer, gets the opportunity to appeal to a huge audience. It’s not mandatory that all the people present in the concert are fans of the singer, but the impact of the singer’s performance for three to four continuous hours actually acts as a promotional campaign for the singer.
Likewise, email marketing leaves an impact on the readers & helps them become aware of the marketer’s presence. As per the AIDA (Awareness-Interest-Desire-Action) model, this is the first & most significant step of the entire marketing process.
But isn’t this process too conventional? Yes, it is. With the ever-developing marketing scenarios around us, we just can’t rely on a simple email marketing campaign to persuade customers. Let the MailChimp tools do the favor. You just have to read on & engulf.
Introduction to MailChimp
The journey of MailChimp started in 2001, under the guidance of the founder Ben Chestnut. The headquarters are located in Ponce City Market, Atlanta, Georgia. The company provides email marketing services to the entire world.
Today, MailChimp has become one of the world’s most popular private emailing platforms with above-12 users around the globe. The aspects of MailChimp allow its clients to send automated promotional mails & messages, targeting the specific sectors. The thorough reports help clients keep track of their progress.
The bonus point is the company’s website. If you’ve not visited it once, then you’re seriously missing “something.” The humor content as well as the chimp-oriented art is a treat for the eyes (and brain of course).
The service comes in different packages. So, you can select the one which suits your budget. There’s a free option as well, which the company decided to set out, after 8 years of successful functioning. You might not get access to the plethora of operations with this package but hey, you can always use the basic email marketing services MailChimp has to offer.
Now, let’s have a look at the ways in which the MailChimp tools can work as a magic wand for marketers.
Sending bulk mails was never this easy
With MailChimp, sending bulk emails at a single time becomes easier. For those who have fewer than 2000 subscribers, as many as 12,000 mails per month can be sent without any additional expense.
Schedule the mails & match it with your client’s time zone
The ‘Timewrap’ feature of MailChimp facilitates scheduling mail campaigns on the basis of the various time zones across the world. Now if you are having one customer in Italy and another one in Dubai, you do not need to send them mails at different times. (Also, you do not need to stay awake till midnight or get up super early to send the mails).
A range of newsletters for your clients
MailChimp comes with a gamut of sample newsletters. And the newsletters belong to almost every domain like art, literature, theater, pubs, discs etc. Good news! There is a chance for customization, as well.
Helps to track your activities in a few clicks
Features like Interactive Graphs, Monitor Trends, Subscriber Activity Reports, Revenue Reports etc. aid the marketer to keep track of his performance by thorough analysis of the results, derived from their email/promotional campaigns.
Shares it with your social media
Your email advertising activities are boosted by MailChimp, as it shares on Facebook, Twitter, Tumblr and Delicious. With this kind of integration, sharing newsletters on social media platforms becomes as easy as pie.
So what are you waiting for? Try out & enjoy the MailChimp features before your rivals discover how precious they are. And you can thank me later on. No hurries!
Author: Sushobhan Pal is a code geek, moody blogger, a fanatic football lover & the co-founder of the thegreyparrots.com. When Sushobhan is not coding, he loves taking a stroll at the nearby park. He strives to make this world a better place by sharing the knowledge he has acquired through his professional as well as personal experiences. Follow him on Twitter @palSushobhan