Tyler Tafelsky

Tyler Tafelsky is a professional of search marketing with expertise in local and organic search engine optimization (SEO), pay per click (PPC) advertising, and content marketing. Tyler is the Senior SEO Specialist for Captivate Search Marketing of Atlanta. Keep in touch with Tyler on Facebook, Twitter, and Google+.


5 Tips for SMBs Embracing the New Google Ads

If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of…

The Latest Local Search Ranking Factors Impacting Your SEO Strategy

Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change…

Leveraging Google Maps Marketing for Your Local Business

Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search…

Leveraging Search-first Strategies for Local Online Marketing

When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a…

The Top 5 Social Media Sites for Small Business SEO

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

Realizing the Value of IT for Your Small Business

IT (Information Technology) offers a spectrum of opportunities to progress a small business to the next level. Some technologies are extremely effective at improving productivity and minimizing downtime. However, all small businesses are unique, and each operation demands a different approach to utilizing technology.

5 Essential Components When Planning a Startup Business

If you’ve been thinking about pursuing your very own startup business, there are a few considerations that you’ll want to keep top of mind. Although these components are not the most exciting aspects of planning a startup, they are essential to ensure the future success and sustainability of your business.