If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making […]
Tyler Tafelsky
The Latest Local Search Ranking Factors Impacting Your SEO Strategy
Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify […]
Leveraging Google Maps Marketing for Your Local Business
Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search “yoga Seattle.” While the 3-pack is one of the most valued forms of marketing real estate for local businesses, it’s […]
Leveraging Search-first Strategies for Local Online Marketing
When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can […]
The Top 5 Social Media Sites for Small Business SEO
With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?
Realizing the Value of IT for Your Small Business
IT (Information Technology) offers a spectrum of opportunities to progress a small business to the next level. Some technologies are extremely effective at improving productivity and minimizing downtime. However, all small businesses are unique, and each operation demands a different approach to utilizing technology.
5 Essential Components When Planning a Startup Business
If you’ve been thinking about pursuing your very own startup business, there are a few considerations that you’ll want to keep top of mind. Although these components are not the most exciting aspects of planning a startup, they are essential to ensure the future success and sustainability of your business.
