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Home / Archives for Tyler Tafelsky

Tyler Tafelsky

Tyler Tafelsky

Tyler Tafelsky

Tyler Tafelsky is a professional of search marketing with expertise in local and organic search engine optimization (SEO), pay per click (PPC) advertising, and content marketing. Tyler is the Senior SEO Specialist for Captivate Search Marketing of Atlanta. Keep in touch with Tyler on Facebook, Twitter, and Google+.

5 Tips for SMBs Embracing the New Google Ads

Nov 1, 2018 By Tyler Tafelsky

If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Google+, Search

The Latest Local Search Ranking Factors Impacting Your SEO Strategy

Nov 4, 2016 By Tyler Tafelsky

Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify […]

Filed Under: Online Marketing Tagged With: Google+, Local Search, SEO, Website

Leveraging Google Maps Marketing for Your Local Business

Sep 30, 2016 By Tyler Tafelsky

Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search “yoga Seattle.” While the 3-pack is one of the most valued forms of marketing real estate for local businesses, it’s […]

Filed Under: Online Marketing Tagged With: Google+, Local Search, Online Marketing

Leveraging Search-first Strategies for Local Online Marketing

Aug 30, 2016 By Tyler Tafelsky

When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can […]

Filed Under: Online Marketing Tagged With: Local Search, Online Marketing, Pay Per Click, SEM, SEO

The Top 5 Social Media Sites for Small Business SEO

Jun 19, 2013 By Tyler Tafelsky

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

Filed Under: Online Marketing Tagged With: Facebook, Google+, LinkedIn, Local Search, Pinterest, Search Engine Optimization, Social Media, Twitter, Website

Realizing the Value of IT for Your Small Business

Jun 6, 2013 By Tyler Tafelsky

IT (Information Technology) offers a spectrum of opportunities to progress a small business to the next level. Some technologies are extremely effective at improving productivity and minimizing downtime. However, all small businesses are unique, and each operation demands a different approach to utilizing technology.

Filed Under: Software Tagged With: Communications, Customer Service, Productivity, Software Tools, Solving Problems, Technology

5 Essential Components When Planning a Startup Business

Jun 3, 2013 By Tyler Tafelsky

If you’ve been thinking about pursuing your very own startup business, there are a few considerations that you’ll want to keep top of mind. Although these components are not the most exciting aspects of planning a startup, they are essential to ensure the future success and sustainability of your business.

Filed Under: Creating a Plan Tagged With: Accounting, Business Plan, Cash Flow, Developing an Idea, Expenses, Financial Management, Insurance, Location, Purpose, SCORE, Starting a Business, Startups, Taxes

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Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

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Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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