Sales and Marketing
Is Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that…
A Losing Strategy: “Our Product is Better Than Theirs”
The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between…
How Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to…
The 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media…
5 Ways to Increase Footfall in ANY Shop
Paying customers is what keeps any business or shop afloat; the more you have, the better. However, there are several stages in the process of a purchase decision and one is getting people through the…
Taking Advantage of the “Unboxing” Phenomenon
As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails and try as we may, the lesson never sticks and covers…
Branding: The Inside-Out Rule
Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. One of…
Sales on the Go: Better In-Person Advertising
In-person interactions are touted as one of the most effective marketing strategies for any small business owner. With a global marketplace, the way organizations have altered communication with vendors, colleagues, and even employees has changed….
What’s Your Ask/Tell Ratio?
Whether you are a manager or a sales person, your Ask/Tell ratio is critical to your effectiveness. The Ask/Tell ratio is a simple concept; few people think about it. It’s simply the ratio of questions…
Is It Time to Ditch the Term “Social”?
Is social media social? What at first blush might seem like a highly ironic and utterly absurd question has a surprisingly firm grounding in reality, at least in today’s existing digital marketing reality. When you…
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