Sales and Marketing
Buying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one….
What Does Your Welcome Mat Say?
What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but…
6 Surprising Retail Trends in 2017
Retail is a rapidly changing environment, both online and offline. Technological advancements and a shift towards omnichannel marketing strategies have impacted both environments. Many retail predictions were made at the beginning of 2017 and, as…
Are Your Customers in Transition?
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time…
Content Marketing: Most Effective Types of Marketing for Smaller Budgets
Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a new business, it’s natural to have ideas. Sadly, to put those…
Facebook’s Dramatic Organic Reach Reversal and What It Means to You
It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to…
How to Get Distribution for Your Products
The ultimate goal of many small business owners is to eventually see their products on the shelves at Target, Costco, or other big-box stores. After all, you can make far more money this way, as…
Google Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming…
How to Use PR to Get Your Website on the First Page of Google
If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the…
Importance of Pictures in Google My Business
Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services. However depending on the experience level with SEO, you may fill in…
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