Sales and Marketing
Do You Recycle?
I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we…
The Marketing Dilemma: To Outsource or Not to Outsource?
If you’re a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal…
Video Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and losing the interest of their target…
Are You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing….
How Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your…
5 Unique Ways to Drive Targeted Traffic
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social…
Buyers Aren’t Killing Sales, Sales People Are Killing Sales!
I get so weary about the endless drivel about the “Death Of Sales.” Ironically, I never see a post from customers/buyers—even procurement—about the death of sales, though I’m sure many would appreciate it (a variant…
The Top 20 News Sites You Need to Get Media Coverage In
If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to…
Buying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one….
What Does Your Welcome Mat Say?
What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but…
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