Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing.
1. Helps Cut Down Marketing Cost
Traditional marketing and digital marketing have different aspects. Traditional is always about tangible things like print ads, billboards, newspapers, magazines, brochures, calling cards and more. It also relates to the networking or referral system used to grow an organization or business.
While digital marketing is gaining popularity with marketers, marketing costs are becoming efficient. Utilizing and maximizing the use of websites and social media platform is almost free. Additionally, advertising online gives marketers a fixed reach without spending millions of dollars to prints flyers and brochures, then pay people to distribute in certain areas.
Business owners also don’t need to waste their time and money to train people who will talk about their business to investors and prospects. Digital marketing becomes the voice of the business.
2. Relevant Content is King
Content will always be the key component of digital marketing. However, since the market has a lot of information now, it is important for business owners to think about contents that are niche oriented. Another step that will help progress in the content noise is to incorporate a personality or take a position on a topic in the chosen industry.
3. Email Marketing is Not Dead
For small businesses, email is still one of the most efficient digital marketing tools. It is important that business owners make their emails mobile friendly since most people open their email through mobile devices. Nevertheless, mobile-friendly emails will still look fine when viewed on a desktop, but the reserve doesn’t work correctly. Always keep the emails short.
It must have a clear call to action and designed in a single-column format. It is wise to make use of the white space, so it is easy to click on links and buttons in the email. A study also shows that emails opened through mobile devices have higher click-through rates compared to those opened using desktops.
4. Video Is Alive
Print marketing and digital marketing is not the same. Content can be more than words and sentence on a page. Marketers can add images and videos, which are excellent ways to engage with customers. Honestly, the things that are good for customers are even better for the business.
Notice how search engines highlight videos nowadays. The reason for it is because Google owns YouTube. Google is video-friendly and recognizes the use of video content. Business owners can translate their written content into video, and this can help capture new prospects. Creating videos is challenging and fairly inexpensive.
Digital marketing isn’t something that business owners can ignore if they want their company to succeed. It is not only limited to online businesses because even physical businesses can use this strategy. It is easy, inexpensive, and a smart move that’s worth taking advantage of.
This is not to say that other marketing strategies are incompetent compared to digital marketing. Rather, digital marketing, if used together with other strategies, can ultimately boost your marketing stardom.
Author: Wade Cockfield is an SEO Adelaide member and the CEO and founder of Wade Cockfield SEO Company. He built the company with an objective of giving content solutions that are useful to marketers and regular people interested in digital marketing. Wade has immense knowledge about Digital Marketing which inspires him to writes articles about the topic.