Sales and Marketing
How to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business,…
4 Reasons Videos are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too…
The Psychology of Sales: 4 Strategies to Increase Your Conversions
If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here…
Smart Mobile Marketing is Scarce at Best
As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing…
Forget Business Networking. It’s a Hoax
Forget business networking. “Networking” as a business activity is a hoax. Business relationships that you build as business assets are meaningless. As soon as you use this vocabulary, it’s self-serving, superficial, and ineffective. The people…
Customers and Sales: We Need Each Other!
If I were to assess the worlds of buying and selling through much of what I read, I would come up with the conclusion that Customers and Sales people are on diverging paths, we are…
Everything You Need to Know About Sending and Receiving SMS Messages Online
If you want to know more about sending and receiving SMS messages online, you’re in the right place. Today, we’re going to cover a ton of stuff… like why you’d want to send sms online……
Bulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables…
How to Know What Your Customers Want (Before They Do)
So, you’ve worked out who your ideal customers are, excellent. Now what? Next, you can figure out their problems so that you can understand how to solve those problems. (Yes, I’m calling them problems. Not issues. …
7 Digital Marketing Trends That Are Transforming Business
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made…
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