Sales and Marketing
Discounts, Deals, and Advance Access: Keys to Increasing Sales
Are you shooting all the different kinds of ammunition you have in your sales arsenal? I’m going to go over what I believe are three of the most important ways to achieve a sale. For…
Why a Marketing Campaign Plan Fails—and How to Make Yours Succeed
It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version…
How I Break the Twitter “Rules” and Get 108 Million Impressions
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that….
6 Easy Ways to Grow Your Small Business Through Social Media
The power of social media cannot be underestimated when it comes to growing your business. You can easily reach and connect with like-minded people almost instantly. Without the use of social media, your online presence…
Your ENewsletter is Missing the Point
Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done…
Leverage AI to Transform Your Marketing Plans
Artificial intelligence is rapidly becoming the norm in a myriad of industries, but many small business owners and aspiring entrepreneurs alike still have yet to employ it to meet their business goals. Few mom and…
The Lesson of the 1-Legged Seagull
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone…
How Companies Can Start Planting Roots in a Community
Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate…
5 Simple Steps to Easy Sales Forecasting
Let’s suppose that your business experiences a 10% increase in customer orders in the upcoming three months. To take advantage of this opportunity, you might need to order more supplies, introduce changes to your work…
5 Email Marketing Campaign Ideas to Generate Leads and Make Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making…
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