Betsy Wolgemuth

Betsy Wolgemuth is a G.I.A. graduate gemologist with 30 years’ experience in working with fine jewelry. Betsy has been doing the marketing for Koser Jewelers, and sharing what she learns with other independent business people since 1988. Betsy has served on the Jewelers of America Board of Directors since 2012.


4 Reasons Your Facebook Posts Get Way Fewer Views

Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As…