Sales and Marketing
Script Your Home Show Open for a Powerful Start
If you don’t script the show open you are missing an opportunity to connect with your audience from the get go! First impressions are important during your show, just like they are when you meet…
25 Facebook Marketing Tips to Increase Sales
Facebook marketing whether it is for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will…
The Recent Google Updates Every Site Owner Should Know
Every year, several times within a year, and even on a daily basis, Google rolls out updates and changes to its search algorithm, sometimes as many as 600 or more changes. While most of these…
How Are You Different?
I’m constantly amazed at the “sameness” of the majority of the prospecting I see. We inundate our prospects and customers with emails, social media outreaches, and phone calls that are virtually indistinguishable from those sent…
Visual Marketing Your Audience Will Respond To
While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention…
21 Lead Magnet Ideas to Pull in Your Top Prospects
If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the…
Should We Kill Marketing?
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to…
7 Bold Predictions for Digital Marketing in 2018
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s…
We Claim to Be Data-Driven, Yet We Ignore the Data
Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of what I see in the practice of sales and marketing. We…
5 Reliable Tips to Help Create High Quality Content
With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve page content that meets these criteria. While ideally every website should…
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