Sales and Marketing

Mobile Advertising Trends: The Rise of Video

Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular…

Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B…

Math Works, Always: How Do We Tilt the Numbers in Our Favor?

In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos…

10 Amazing Benefits of SMS Marketing

SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing. SMS marketing is a somewhat hidden gem amongst the advertising…

Why You May Want to Re-Think Content Marketing

So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you. A new study, Content Trends Report 2018 from Buzzsumo, tells us that content marketing is now 50% less effective than…

Making Your Account-Based Marketing Successful: 3 Things to Identify

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a…

Be Findable

Whether you’ve had a website for a couple decades or a couple weeks – you built it so prospects could learn more about you, customers could communicate with you and potential employees could find you…

4 Reasons Your Facebook Posts Get Way Fewer Views

Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As…

5 Things to Do When Marketing to Baby Boomers

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation…

These 4 Marketing Strategies Significantly Accelerated My Business Growth

The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever…

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