Sales and Marketing
5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you…
The One Word That Will Change Your Life
I was annoyed. Seething. Here I was talking with a client that was demanding the impossible. It wasn’t the first time I had these types of conversations. I asked “When do you want delivery?” “Next week”…
Are You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing…
Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at…
High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses…
Does How You Sell Represent Your Company Well?
Customer experience is increasingly a key differentiator in acquiring and retaining customers. But, too often, we look at customer experience in a very narrow way, we think of it as their experience in using our…
This One Marketing Tool That Could Be Just Right for You
One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has…
Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but…