Looking back, starting an online wine club (mine is called Uncorked Ventures) having never sold anything online, nor a single bottle of wine, was silly. Or stupid, depending on how honest I’m willing to be. One thing that I definitely knew too little about, was the actual process of selling online. Here’s five parts of […]
Mark Aselstine
4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We […]
4 Small Expenses That Remove Stress and Help Your Business Grow
One of my biggest challenges when opening my business was deciding how and when to spend money. At first, we tried to go for the home run. A $5,000 radio ad buy? Yeah, we did that. We sold practically nothing. A $2,500 contract with a no-name marketing company? Yup, tried that too. These days? I do a lot more myself […]
