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Home / Archives for Mark Aselstine

Mark Aselstine

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Mark Aselstine

Mark Aselstine owns the Uncorked Ventures Wine Club, an online wine club based in the San Francisco Bay Area. A dad, husband, sports fan and political neophyte you can find him on Twitter, usually talking about anything other than wine.

3 Essential Web Sales Methods for Small Business

Oct 5, 2018 By Mark Aselstine

Looking back, starting an online wine club (mine is called Uncorked Ventures) having never sold anything online, nor a single bottle of wine, was silly. Or stupid, depending on how honest I’m willing to be. One thing that I definitely knew too little about, was the actual process of selling online. Here’s five parts of […]

Filed Under: eCommerce Tagged With: Affiliate Marketing, ECommerce, Email, Website

4 Things I Wish I Knew About Online Marketing 10 Years Ago

May 24, 2018 By Mark Aselstine

When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We […]

Filed Under: Online Marketing Tagged With: Blogging, Content Marketing, Learning, Online Marketing, Video

4 Small Expenses That Remove Stress and Help Your Business Grow

Mar 9, 2018 By Mark Aselstine

One of my biggest challenges when opening my business was deciding how and when to spend money. At first, we tried to go for the home run. A $5,000 radio ad buy? Yeah, we did that. We sold practically nothing. A $2,500 contract with a no-name marketing company? Yup, tried that too. These days?  I do a lot more myself […]

Filed Under: Software Tagged With: Customer Service, Design, Expenses, Software Tools

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