Sales and Marketing
The Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41%…
The Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success…
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests…
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their…
Why Your Site Needs Guest Bloggers
Even in the days of social media, running a blog can be a great way to advertise your small business. If you blog consistently enough, you may have heard of guest blogging. Guest blogging can…
Using Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to…
7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong…
What Did the Customer Learn as a Result of Our Meeting?
Usually, after a sales call, we ask ourselves, “Did I accomplish my objectives?” (That is if you assess yourself after the sales call.) It’s a critical question, we need to be purposeful and focused in…
Startups: Networking is Key to Your Success
Personal relationships are important for any business owner as they provide some respite away from the company and can help you de-stress effectively. However, these relationships are limited because you are only around family members…
Why Buy IT? Why Buy MINE? Why Buy NOW?
What a powerful set of three questions. These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause,…
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