Bill Martin

Bill Martin is the Director of Circulation and Internet Marketing for Wine Country Gift Baskets. He directs SEO, PPC marketing and catalog mailings. Since joining Wine Country Gift Baskets in 2003, Martin has implemented a number of measures to increase market share and expand sales.

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Use AI Strategically to Improve Your Marketing Model

It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI as the computer thinking and making business decisions based on gathered…