Sales and Marketing
What the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you…
Combining IN and OUT Marketing Proven the Best Choice
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both. According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2…
How to Work with Difficult But Important Business Clients
All small business owners have had experiences with difficult clients. It’s a fact of life when you run your own company. Whether these clients are slow with payments, criticize your work, or simply give you…
How to Plan a Successful Media Buying Strategy
In order for your media buying strategy to be successful, you need to identify your target demographic, and then place the right ad in the right place at the right time. Seems simple on paper,…
5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go…
Speed Kills!
No, I haven’t become the spokesperson for the National Highway Safety Commission, I’ve had more than my fair share of speeding tickets (and actually far fewer than I deserve.) I just read a horrible piece…
Is Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that…
A Losing Strategy: “Our Product is Better Than Theirs”
The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between…
How Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to…
The 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media…
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