Sales and Marketing
4 Question Interview for Recruiting Direct Sellers
Use the 4-question interview when interviewing direct sales professionals!! An interview does not have to be a formal ‘sit across the table and talk’ kind of event! Relax, have fun, be yourself, and have a…
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the…
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the…
Google Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still…
Google Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still…
Are You Selling Your Experience or Your Value?
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked with in the past. “We’ve worked with…
Are You Selling Your Experience or Your Value?
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked with in the past. “We’ve worked with…
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to…
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to…
Google Ads’ Average Position Metric is Going Away
In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average…
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