Sales and Marketing
10 Common Design Mistakes…and How to Avoid Them
Design work is complex business. It’s far too easy to mess up. To create high-quality products, all of the small details are crucially important. Each detail must be taken into account. It can be easy…
Why a Great Web Experience Starts with a Wireframe
A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your…
How Charity Can Boost Your Local SEO
Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they…
Infomercial Techniques Sell!
Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no…
5 Best Practices for Turning New Customers into Loyal Customers
If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind,…
Stop Chasing Customers You Can’t Help!
I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality,…
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly…