Sales and Marketing
Facebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and…
What I Learned About Marketing from the Scottsdale Arabian Horse Show
A few days ago I paid a special visit to a very unique horse show. The whole “Valley of the Sun” has been abuzz with excitement around the Scottsdale Arabian Horse Show. It’s a recurring…
Do’s and Don’ts for Entrepreneur Business Networking
I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. But what if you are an introvert, or new to this game,…
Who Generates the Leads: Marketing or Sales?
CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based…
Upselling and Cross Selling to Increase Profit
Upselling is a bit different from the cross sell although they are very similar. An upsell is when a sales person convinces the customer to purchase more expensive items, upgrades, or other add-ons to the…
3 Ways Sales Pros Can Leverage Technology to Build Pipeline and Close More Deals
Technology makes it easy for sales teams to connect with prospects without having to leave their desk. Today’s sales reps can build their pipelines faster, close deals easier, and even send gifts to clients at…
The “Voices in Our Ears”
I have to confess a weakness to spy/thriller movies. They are great Saturday evening fun. On “date night,” I try to encourage my wife we should see one, she usually finds something else. The cool/high…
5 Reasons Guest Posting is Integral to Your Online Reputation
What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going to add something new. But this is not enough to explain…
Google Discover: 3 Implications for Organic Search
Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a…
Case Study: A Simple Method for Using Texting in Your Business
Last week I spoke to Debbie over the phone. She’s a new user of Betwext, and she’s using the system in a very simple way. I wanted to share this case study with everyone, just so you…
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