Sales and Marketing
How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How…
A 6% Reorder Rate from ONE Text Message!
The Newest Coffee Delivery Technology – It’s CRAZY… I just came across this crazy news story about a MAJOR brand using texting to get customers to order more! Check it out… Illy, the famed Italian…
How to Get Inbound Marketing Right on Instagram
A typical social media marketing campaign works like this—you spend weeks, or even months creating valuable content on your account. At the same time, you start following users in your niche, engaging with them and…
Google Ends Radius Service Area in GMB
Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google my Business). This began earlier in the year, but the company…
What to Do When Your Campaign is Limited by Budget
Your campaign is limited by budget—what does this mean? We’ve all seen the alert before: Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red…
Find Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere…
6 Digital Marketing Trends You Can’t Ignore in 2020
Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the…
Do Just This One Thing!
Imagine coaching a basketball player, “All you have to do is master your foul shots, they are the single most important thing to win games.” All of us, even those who don’t play basketball, would…
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most…
Don’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations…
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