Sales and Marketing
Sales Performance Improvement, Where to Start
I wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some thoughts: “One size fits all:” Too often, we have a “one size fits all” approach…
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to…
Business Texting Etiquette You Never Want to Break
As a business owner, you have countless ways to communicate with clients and prospects. Everyone has a particular preference for how they want to communicate! Some prefer to speak on the telephone. Others like to…
How to Design Your Website with Style
As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually…
Building Your Personal Brand—Again
There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic,…
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable…
3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally…
SEO 101: The Top 5 Things You Need to Know
Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to…
How to Project the Web Hosting Needs for Your Business Website
It’s easy to overlook the importance of your web hosting plan, but the type of web hosting package you purchase can sometimes have a pretty big impact on the functionality and growth of your business….
Is This the Most Important Part of Every Message?
Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What…
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