Sales and Marketing
3 Ways to Utilize Financial Statements for SEO
Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to disclose information about their financial performance and business operations. Within these financial statements, there is plenty of great information that SEO…
Sales Pipeline: Quantity or Quality?
You probably think this is a trick question, the answer is obvious, isn’t it? Be careful before you respond too quickly…… Now, I’ve got you worried and wondering, particularly long time readers. Many of you…
Why Your Business Needs a Powerful Domain Name (and How to Choose One)
When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator…
Don’t Forget Your Media Mix
Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations or one of three TV channels—a media mix. Today, of course, we…
What’s Better: SMS Messages or MMS Picture Messages?
The other day, I got a great question from a Betwext Pro User, Dave. He’s been using SMS marketing for some time. He’s had great success using texting to drive customers back to his chain…
SEO Tool Round-Up: 16 Tools We Love
SEO is an ever-changing landscape with new tools being developed and released all the time. We use tools to check and track rankings, QA when our clients implement recommendations, find new opportunities, pivot strategy, and…
Sales Coaching, One Size Never Fits All
Too often, our sales coaching, if we do it, really misses the mark. We tend to look at things the same way, coaching our people the same way—when what they really need may be very…
Low Tech But Effective
Looking for new customers? In today’s 24/7 plugged-in world, we tend to focus on the digital marketing tactics that are all the rage. Social media, SEO, and content marketing seem to get top billing of…
Does Using Social Media Boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall…
4 Effortless Ways to Build Your Most Engaging LinkedIn Profile
One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about…
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