Sales and Marketing
6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis
(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry…
Yes, Cold Outreach Can Promote Your Business App. Here Are 6 Steps.
Thought building an app was hard enough? Wait till you get around to marketing your app and finding users. A lot of mobile app businesses opt for a “hope and pray” approach when it comes…
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a…
Why You Should be Leveraging Google Smart Bidding
As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation…
6 Ways AI Can Make Money or Waste Your Money in Retail
The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first…
What Does the Future of Web Domains Mean for Small Business?
Since their conception, domain names have been a crucial part of growing a business’s online presence, no matter its size. Think of web domains like an address or postcode, but online. Getting a professional domain…
5 Reasons Why You Should Move Out of Your Home Office
Nowadays, working from home is becoming more and more common. Working in your pyjamas, creating your own schedule, avoiding office politics–sounds great. Commuting from bed to bed, saving money, spending more time with your family…
Do This for SEO Before You Pay to Hire a Pro
Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a…