Sales and Marketing
A Few Handy Tips for Ranking Better on Google Maps
A 3-pack is a term that represents the top three searches on a user’s mobile phone. Attaining that position on Google maps for your business is always profitable, and it lets you expose your business…
Should We Be Selling During the COVID-19 Crisis?
The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should…
How to Develop the Perfect Video Story
“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people…
4 Promo Products That Help When Times Are Tough & Budgets Are Tight
Many businesses are suffering from economic hardship as a result of the financial meltdown globally. Companies are more interested in cutting costs to survive. However, they still need to advertise and spread the word about…
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content…
8 Helpful Tips to Prevent Shopping-Cart Abandonment
Shoppers leaving a website without making a purchase is the worst-case scenario for any online seller. Such a loss-making tendency is called shopping cart abandonment. According to statistics by Baymard Institute, nearly 70% of consumers…
Yes, You Can Capture Leads Effectively & Affordably. Here’s How
No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer…
Missing Foot Traffic But Lack a Bigger Budget? Try This Low-Cost Promotion
Are you looking to increase customer traffic to your business without spending a lot of money on advertising? Maybe you would like to put a bigger sign in front of your location, but regulations or…
Small Businesses Can Get Big Results With Digital Signage
Customers around the world are embracing a digital ecosystem for their retail and service experiences. This is in large part because of the prevalence of online retailers, giant corporations, and app-based service providers. That’s why…
Is Social Media Useful for a Property Valuation Business?
Just like every other industry, the immense growth of social media has greatly shaped the real estate market. With many homebuyers turning to the internet to search for properties, agents are using these channels at…
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