Shoppers leaving a website without making a purchase is the worst-case scenario for any online seller. Such a loss-making tendency is called shopping cart abandonment. According to statistics by Baymard Institute, nearly 70% of consumers drop their baskets halfway through the checkout, meaning that for every 10 visitors, 7 of them close a page. Let’s […]
Lidia Bondarenko is a PR and outreach specialist at HelpCrunch, an all-in-one customer communication platform. Her professional experience encompasses customer service improvement and SEO. Her free time she spends searching for new marketing trends and tv shows, and practicing yoga. Follow her on Twitter @Liya_Bondarenko.