Sales and Marketing
7 Boring SEO Tasks You Can Automate to Save One Day Per Week
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features….
How Product Packaging Can Make or Break a Sale
Packaging should never be a hindrance when customers buy something from you—in fact, it should inspire customers to buy the product.Whether for individual or commercial uses, it is one of the most important components of…
8 Ways to Boost Your Marketing Strategies for 2021
It’s no big shock that 2020 was a weird year, the weirdest for many people worldwide. Trends were forced to change and not a single aspect of life and work remained unchanged. With the world…
The Five “Whys”
The “5 Whys” is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System. Anyone involved in TQM or Lean knows about the “5 Whys,” and how to leverage them….
Want to Sell Effectively? Stop Talking!
So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often…
Google is Changing in 2021 – Are You Ready?
The start of a new year is always a good time to review your digital marketing strategy but for small businesses 2021 may be even more important than ever when it comes to technical SEO…
A Complete Guide to Sales-Ready Leads
Over 60% of marketers send unqualified leads to salespeople. When leads aren’t qualified, they’re not sales-ready. But what are sales-ready leads, and how do they differ from market-qualified leads (MQL)? Read this complete guide to…
7 Social Media Strategies for Small Business
Social media is the way of the future – but sometimes it is hard to keep up. If you are a small business owner, knowing how to leverage social media is essential in the 21st…
5 Goal-Crushing eCommerce Marketing Essentials for 2021
Over the past few years, marketing focus has significantly shifted from offline strategies to online strategies. Marketing has also become more accessible, making it imperative for every business to implement the latest strategies to remain…
7 Essential Tips for the SEO-Challlenged Startup
Finding success with your startup is never easy and it’s never a straightforward process. That’s why it’s so important to harness every possible tool you can to give your young business the best possible chance…
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