Sales and Marketing
Brand Bump Ahead!
Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
In Marketing the Constant Is Change
There are lots of ways to stay current but it all starts with the attitude of recognizing that it’s a part of your job and it’s one of the ways you keep your company relevant and profitable.
Business Networking: 7 Warning Signs You’re Probably Doing It Wrong
Most people do business networking wrong. Most people literally have no idea how to network the right way—and by the “right way” I mean, “the way that gets results.” So to help you figure it out, I’ve put together this handy list of seven warning signs.
Optimizing Your Facebook Page
Search Engine Optimization is all about finding the best ways to get your website to the top of Google by building valuable content, links, and more. SEO tools are valuable to businesses for getting them where they need to be to obtain…
How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Keeping Track of Sales
Being in business requires that you keep great accounting records both for the IRS and general financial management. An equally critical tool is a good sales tracking system that monitors your sales activities and makes sure potential sales are not lost in the hustle of each day.
Your Brand Is Spreading Rumors About You Again!
To brand effectively you must say it, believe it and live it. Branding is all about controlling your perception on the street. You have the opportunity to define yourself; drop the ball and the marketplace will not be kind.
What Do Consumers Want From Brands?
Our marketplace is asking us to be much more than a seller of stuff. They’re expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
Why Are They Sending Me Irrelevant Emails?
Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”
Why Animated Videos Are Powerful Tools for B2B Companies
For B2B companies, where consumers are not direct customers, video can prove to be more advantageous. And when it is about video, the Animated Video Production is definitely an effective tool.
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