Sales and Marketing
3 Easy Ways to Start Writing an Ad
When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.
5 Ways to Use Market Competition to Your Advantage
When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
Increase Foot Traffic with Well-Designed Signs
Although they’ve been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.
Your Elevator Pitch is Costing You Clients: Here’s How to Fix It
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
3 Most Common Marketing Mistakes Young Entrepreneurs Make
Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict to funding issues and execution struggles. But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff.
10 Awesome Headlines that Drive Traffic and Attract Readers
If you don’t learn how to write a good headline, then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy, that can cost sales, because you need readers to turn up to buy your goods and services.
Mastering PPC: Quality Score, Ad Rank, and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
Why Expand Your Business Internationally?
In the first part of a series on taking your small business international, I’d like to discuss why it might make sense to expand your business to a foreign country. Here are three reasons that inspire most businesses to develop a global strategy.
5 Tips to Increase Landing Page Conversion Rates
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Why Face-to-Face Networking Works Best
Because of my passion for networking—doing it, talking about it, teaching it, coaching it—I have lots of opportunities to chat with various people about how they view this important professional skill and how they go about growing their networks.
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