Sales and Marketing
Facebook Offers: What Small Businesses Need to Know
Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets.
This Is Why We Blog
With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
The 4 Best Ways to Maintain a Business Partnership
Starting a business all on your own can prove to be one of the more difficult occupation paths to take on. Thankfully, new entrepreneurs will find that the more people they add to their team from investors to employees and partners, the easier it is to run a business.
7 Ways to Successfully Utilize Social Media
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
We Have to Earn Our Audience’s Attention
Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
Use Non-Aggressive Upselling to Gain and Keep Customers
Upselling is the art of helping a customer understand that they can’t live without something they didn’t know they wanted. It’s about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.
How Procrastination Cost Me 72,800 Email Subscribers
Putting things off can be an expensive form of self deception. The art of the start can be difficult because our internal conversations can paralyze and freeze. The reasons our mind conjures up are extensive and many.
Sending Unsubscribed Email Hurts Your Brand
As if keeping up with emails isn’t challenging enough, I find my inbox filled with new promotional messages (SPAM) every day. And, no, I’m not talking about scams from overseas con artists. I’m talking about North American companies and start-ups that believe their products and services will be valuable to me as a blogger/marketer.
10 Ways to Defend Yourself from Fake Online Bad Reviews
With increased reliance on review sites for almost every product or service, your business can suffer from fake online bad reviews. Here are some useful ways of preventing and resolving these situations.
Top Articles in This Category
Stay up to date with
