Whether you work for a business or nonprofit, there are ebbs and flows in any organization. Some are seasonal, while others are determined by other factors.
Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.
Here’s the study question: Is your company more focused on acquisition or retention marketing?
Take a look at these acquisition results:
Now, the next question: On which area do you think your organization should be more focused?
And, these retention results:
Does this surprise you?
On which does your organization focus more: acquisition or retention marketing, or both equally? Explain why.
This article was originally published by Elaine Fogel
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