Sales and Marketing
How Your Small Business Can Transform a Reluctant Buyer
You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.
3 Tips on How to Monetize Your Social Media Following
Over the last decade, and particularly in the last 5 years, the social media world and its influence has grown exponentially. For most businesses, this shift should be viewed as something entirely positive.
How Do You Differentiate Yourself?
Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.
The Evolution of Public Relations
The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.
Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
5 Quick Tips for Using Instagram for Marketing
It’s undeniable that Instagram is one of the most widely used social media channels in the world. So, we’re here to help you learn a bit more about using Instagram for marketing, and hopefully with these five quick tips you’ll be able to start leveraging to photo sharing app in no time!
The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
3 Ways to Improve Your Website Conversions
Every day, companies make the mistake of funneling money into increasing web traffic without having a plan in place to convert that traffic. Here are 3 ways you can improve your website conversions.
The Rope of Leadership and Influence
A powerful influencer does not pull hard; they pull gently. f a person wanted to utilize the message in order to manipulate, they could. But, it’s not good business and it’s not good life.
Newsjacking for Content
Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is “newsjacking.”
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