Sales and Marketing
New Website? 10 Crucial Things to Ask Yourself First
What do you want to accomplish and what does a visitor to your site want to accomplish? Get clear on this and then design your site to provide them what they need, which in turn leads to your getting what you need.
What Your Website Says About You
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
The Inbound Marketing Circus: Delight and Astound Your Leads
So you’ve brought potential customers to your website…now what? It’s time to turn those leads into customers by astounding and dazzling them with your company’s inbound marketing prowess!
Selling Against the Odds
Traveling salesmen used to get people to handle their merchandise so they could fully appreciate their unique qualities. Human nature being what it is, once a customer had the product in their hands, they were much less likely to give it back.
Opportunities Knock Unexpectedly
One doesn’t always have to be in a formal networking situation to be able to network. You don’t always need an after-work event to learn about the people around you. Opportunities present themselves on a regular and daily basis.
5 Ways to Perfect Lead Scoring with HubSpot
Have you ever wondered how to separate the sales ready leads from the ones that aren’t quite there yet? The answer lies in the missing link to your current marketing strategy: lead scoring.
The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
EZ Tips: Web Writing 101
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
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