Sales and Marketing
Salesperson as Entrepreneur
When you think about it, sales people have an awesome amount of freedom—but also a huge amount of personal responsibility. In many senses, we really are entrepreneurs.
Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
It Takes a Village to Grow Your Business
Whether it’s your friends, your family, or a mastermind network of other small business owners, it’s important to surround yourself with a community of supportive people who can both keep your head in the game when times are tough and celebrate with you in times of triumph.
Bartering: Fair Trades or Passing Fancy
Bartering is as old as commerce itself and today a variety of developments have brought renewed interest to this traditional practice. Challenging economic conditions combined with the ease of Internet-based exchanges have made bartering an attractive way of acquiring products and services, especially for newer small businesses.
Should You Forget Facebook?
The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetizing its business.
Don’t Ignore Email Marketing!
The popularity of social media, content and SEO for marketing has led to a strong belief that emails as a marketing tool are dying. But nothing could be further from the truth.
5 Content Marketing Tactics That Drive Traffic
If you ever wondered why some businesses seem to perpetually be able to keep online visitors interested, but you can’t figure out their secrets, chances are it has a lot to do with certain types of content.
How to Write a Sales Script That Won’t Annoy Your Customers
Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. But these scripts can actually be pretty useful, as long as they’re written and used the right way.
Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
The Worst Times to Do Outreach
We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?
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