Sales and Marketing
2014 Email Performance by Industry
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.
Bring Your Direct Mail Marketing into the 21st Century
Direct mail marketing is still an incredibly popular marketing strategy. It’s used by a variety of companies around the world to get their product, brand, service or message across to a select number of individuals who have been targeted specifically to receive the promotional material.
The Trial
Trial programs come in all sorts of shapes and sizes. They can be highly customized demos or benchmarks. They can be installing equipment or systems at a customer site, letting them use them for a period of time.
A Completely Biased Point of View on Content Marketing
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
3 Reasons Email Marketing is More Powerful Than You Think
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
Why LinkedIn Says It Should Be Our #1 Choice for Sharing Professional Content
According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
7 Lessons Learned from a Failed Business Partnership
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
Building a Website Your Users Will Love
How quickly times change. Now, a business isn’t considered legitimate until they have a web presence. No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the running.
An Endless Stream of Data
It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago.
The Problem with Turnover
I worry too many sales executives spend too little time understanding turnover and it’s impact on the organization. Even worse, are those leaders who tend to think of people as commodities, churning through people continuously (but those folks are probably not reading blogs like mine).
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