Sales and Marketing
The Trial
Trial programs come in all sorts of shapes and sizes. They can be highly customized demos or benchmarks. They can be installing equipment or systems at a customer site, letting them use them for a period of time.
Why LinkedIn Says It Should Be Our #1 Choice for Sharing Professional Content
According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
3 Reasons Email Marketing is More Powerful Than You Think
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
Building a Website Your Users Will Love
How quickly times change. Now, a business isn’t considered legitimate until they have a web presence. No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the running.
7 Lessons Learned from a Failed Business Partnership
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
An Endless Stream of Data
It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago.
The Problem with Turnover
I worry too many sales executives spend too little time understanding turnover and it’s impact on the organization. Even worse, are those leaders who tend to think of people as commodities, churning through people continuously (but those folks are probably not reading blogs like mine).
Why Trade Shows Are Alive and Well
Trade shows have been around for centuries in one form or the other and during all this time, they have been one of the most useful means of networking, buying, selling and advertising your business or your services.
3 Tips for Creating and Sharing Video Content
With the rise of content marketing, video content has become one of the most effective marketing mediums around. YouTube continues to grow day by day, Facebook has enabled instantaneous video playback in their news feed, and Google has even started to share videos in their search results.
4 Things PR Can Do for Your Inbound Marketing Strategy
The inbound marketing revolution has changed the game of public relations. Gone are the days when publicists were condemned to make that unwanted cold call or write that not-so-newsworthy press release. Thanks to inbound marketing, PR is now more sophisticated and powerful.
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