Sales and Marketing
Beautiful Fonts for Your Website
When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.
Before We Can “Teach” Our Customers, We Have to Learn From Them
Teaching our customers is a cornerstone of Challenger, Insight Selling, and just plain good sales practice. We want to help our customers learn. It’s actually not that new a concept—we’ve always taught our customers something. It used to be about our products, or our solutions, or our companies.
Return Policy and Sales
A return policy is a crucial component of any sales and marketing strategy. However, so many businesses forget how important it is to their ability to sell products and services.
Government Contracts: A Win-Win for Everyone
The federal government and small businesses go together like bread and butter. When they work together, the governmental entity gets to work with a specialized small business and often has access to upper management that it would not have otherwise.
5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
Email Monetization: How to Get the Most Out of Your Email Marketing
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
The Rewards of Analyzing Your Customer
A recent report published by the Aberdeen Group presents some interesting statistics regarding the value of customer analytics. The author of the report was Omer Minkara. The bottom line is the statistical improvement in performance that is consistently demonstrated by companies using customer analytics compared to those who do not is no longer questionable.
3 Simple Ways to Build Great Customer Relationships
Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.
You’re Not Playing Baseball: Ditch the Pitch
Whether you are selling something or trying to get people to cooperate with you, ditch the “pitch;” leave the pitching for the baseball field.
The 3-Legged Stool of Marketing Excellence
Increase revenues, decrease costs, and better serve customers. IDC: that could be a motto or even a manifesto for any good management team. And it’s a good place to start a focus upon positioning.
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