Sales and Marketing
It’s Official: Content Marketing is Synonymous with the Word FAILURE
Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
How Much Does a Website Cost?
You know you need a website. You even know what you want to put on it. You know how to market it, everything. But do you know how much that website costs? Don’t just guess—factor in each and every expense! Your budget for a website needs to include the cost of a domain name, web hosting, design and development.
Don’t Get Distracted by the Numbers
As sales professionals, we’re obsessed with the “numbers.” Where are we year to date, what’s the forecast, what’s the pipeline look like, what are the activity levels, how many qualified leads do we have, and on and on and on.
3 Tips for Driving More EDU Leads
It may be summer now, but most young adults are already gearing up to head to school in a few short weeks. That means that now is the perfect time to talk about education lead generation.
Pinterest: The Must-Have Social Media Platform
These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the way to go.
The 9 Website Performance Metrics That Matter
When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers.
5 Reasons Your Startup is Losing Business (and How to Stop It)
According to Don Draper, the day you sign a client is the day you start losing him. But if you’re a small business owner, you can’t afford to have that attitude. It doesn’t matter how many clients your startup has; losing even one is bad for business.
What Are Direct Sales Red Flags?
Direct sales red flags are something that someone says that gives you a clue that they are interested in something you have to offer. Many direct selling companies call them red flags but I prefer the term window of opportunity.
2014 Email Performance by Industry
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.
A Completely Biased Point of View on Content Marketing
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
Top Articles in This Category
Stay up to date with
