Sales and Marketing
Don’t Get Distracted by the Numbers
As sales professionals, we’re obsessed with the “numbers.” Where are we year to date, what’s the forecast, what’s the pipeline look like, what are the activity levels, how many qualified leads do we have, and on and on and on.
Pinterest: The Must-Have Social Media Platform
These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the way to go.
3 Tips for Driving More EDU Leads
It may be summer now, but most young adults are already gearing up to head to school in a few short weeks. That means that now is the perfect time to talk about education lead generation.
The 9 Website Performance Metrics That Matter
When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers.
5 Reasons Your Startup is Losing Business (and How to Stop It)
According to Don Draper, the day you sign a client is the day you start losing him. But if you’re a small business owner, you can’t afford to have that attitude. It doesn’t matter how many clients your startup has; losing even one is bad for business.
What Are Direct Sales Red Flags?
Direct sales red flags are something that someone says that gives you a clue that they are interested in something you have to offer. Many direct selling companies call them red flags but I prefer the term window of opportunity.
2014 Email Performance by Industry
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.
The Trial
Trial programs come in all sorts of shapes and sizes. They can be highly customized demos or benchmarks. They can be installing equipment or systems at a customer site, letting them use them for a period of time.
Bring Your Direct Mail Marketing into the 21st Century
Direct mail marketing is still an incredibly popular marketing strategy. It’s used by a variety of companies around the world to get their product, brand, service or message across to a select number of individuals who have been targeted specifically to receive the promotional material.
A Completely Biased Point of View on Content Marketing
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
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