Sales and Marketing
Mixing Content Marketing and Trade Shows
Implementing a content marketing strategy into all aspects of your business model is a must in today’s economy, regardless of the environment. For instance, there are several ways to combine content marketing and trade shows.
Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Get the Most Out of Marketing with Your Small Business
To effectively market to your customers and potential customers, you need to know what will have the greatest impact. This is often achieved through data about your customers.
Do You Know How Your Customer is Measured?
Metrics are important to knowing how we are doing in achieving our goals. Some of those metrics are critical in evaluating performance or to our compensation plans. Every sales person understands how they are measured and are driven to achieve their goals.
Does Your Business Really Need Social Media?
Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.
Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
Cause Marketing and Why Customers Care
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
The LALA School of Marketing
Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO?
5 Tips for Getting Over Stage Fright
Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you, the intent is the same. Have stage fright? You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.
20 Twitter Facts and Stats You Need to Know in 2014
What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It’s called organic reach. This enabled bloggers to build global brands.
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