Sales and Marketing
You Have to Start at the Beginning
Data shows customers may be 57-70% through their buying process before sales is engaged. Yet we’ve missed the most important part of the buying process.
Want to Increase Your Small Business Sales? Hit the Road
If you are looking for ways to expand your business, consider adding a mobile component. Obviously it has to fit with your business model, but here are three ideas to think about: pick up, delivery and on-location sales.
What Are Buyer Personas & Why Do They Matter?
When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market.
Mixing Content Marketing and Trade Shows
Implementing a content marketing strategy into all aspects of your business model is a must in today’s economy, regardless of the environment. For instance, there are several ways to combine content marketing and trade shows.
Just How Powerful an Influencer Are You?
I define Influence as the ability to move a person(s) to a desired action, usually within the context of a specific goal. Ultimate Influence™ is the ability to get the results you want when dealing with others while helping them feel genuinely good…about themselves, about the situation, and about you.
Get the Most Out of Marketing with Your Small Business
To effectively market to your customers and potential customers, you need to know what will have the greatest impact. This is often achieved through data about your customers.
Do You Know How Your Customer is Measured?
Metrics are important to knowing how we are doing in achieving our goals. Some of those metrics are critical in evaluating performance or to our compensation plans. Every sales person understands how they are measured and are driven to achieve their goals.
Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Does Your Business Really Need Social Media?
Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.
Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
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