Sales and Marketing
Is Your Company Sustaining Sales?
Is your sales team performing lackluster in spite of efforts to improve sales and service techniques? Do they keep slipping back into old ways instead of embracing the changes you’ve been training them to accept?
Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Are You Answering the Right Question?
Are you asking the right questions? Are you probing, reframing, even challenging to make sure you understand what they really are saying—even going beyond the words they use?
How to Build Business Relationships That Give You the Advantage
One of the biggest assets a person can have in business is relationship building skills. No matter the industry you are in, those who are specifically good at networking always seem to have the head start. They end up getting the best jobs, closing the most deals, and having the most opportunities in whatever they do.
4 Insights from the Web Design Trenches
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
10 Tips to Generate Leads on Social Media
Did you know that about 80% of business transactions start online? How can you generate those types of business leads for your company? Easy. Social media.
Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
Keep in Tune with Your Customers over the Holidays
For most people, the holidays are a busy time filled with family, parties, and travel. Business people are often faced with a dilemma: Enjoy some time off and lose business, or work through the holidays and cheat your family?
Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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