Sales and Marketing
Is Holiday Shopping a Canary in the Coal Mine for Retailers?
Well into the 20th century, miners used canaries as a way to detect methane and carbon monoxide in mines. As long as a canary was singing, all was well. If a canary died, it was time to abandon the mine immediately. It meant the oxygen was running out.
Social Media Marketing: It’s Complicated
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
5 Ways to Make Your Negotiations Less Painful and More Successful
Negotiations can be extremely painful for the inexperienced. Feelings of anxiety, nervousness, and concern usually lead to bad deals. Believe it or not, there are smart techniques you can use to make negotiations less nerve-wracking.
Can Offline Marketing Still Compete in the World of Online Advertising?
Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.
Is Your Company Sustaining Sales?
Is your sales team performing lackluster in spite of efforts to improve sales and service techniques? Do they keep slipping back into old ways instead of embracing the changes you’ve been training them to accept?
Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Are You Answering the Right Question?
Are you asking the right questions? Are you probing, reframing, even challenging to make sure you understand what they really are saying—even going beyond the words they use?
4 Insights from the Web Design Trenches
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
How to Build Business Relationships That Give You the Advantage
One of the biggest assets a person can have in business is relationship building skills. No matter the industry you are in, those who are specifically good at networking always seem to have the head start. They end up getting the best jobs, closing the most deals, and having the most opportunities in whatever they do.
10 Tips to Generate Leads on Social Media
Did you know that about 80% of business transactions start online? How can you generate those types of business leads for your company? Easy. Social media.
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