Sales and Marketing
In Marketing, You Eat the Pie One Bite at a Time
No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious.
Sponsored Content: 12 Tools to Help You Get Started
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.
How Will You Justify This to Your Management?
Too often, our customers focus on price, consequently we focus on price—after all we want to be responsive to our customers.
Mobile Marketing is No Small Task
Mobile marketing is quickly rising to the top as a necessary way to advertise your small business. More and more consumers are relying on their phones for staying connected, purchasing products and networking less on their computers.
How Branding Debt Ratios Determine a Brand’s Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.
5 Habits That Impress Your Clients
Impressing a client is not just about landing a single sale, it is about turning them into a long-term customer that becomes a walking, talking advertisement for your business.
5 Facts Every Business Needs to Know About the Mobile Revolution
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
Going Beyond Blogs with Your Content Marketing
It’s the cry of content marketers heard ’round the world: “Blog often!” Here are five other types of content that you can offer to gain traction online.
How B2B Businesses are Tackling Social Media in 2015
Today’s B2B marketers can’t go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions.
How to Deal with Negative People
An unfortunate side effect of becoming successful in what you do, is people talking badly about you, criticizing your work, or even making fun of you.
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