Sales and Marketing
An Embarrassing Business Story I’ve Never Shared
Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.
B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
How to Win Back Former Customers
Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
Tips on Effective Multi-Channel SMM
Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.
Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
Stop Networking and Start Building Authentic Relationships
Commonly with networking, people use this old fashioned method of going into every interaction with the intention of seeing what they can get out of someone else.
Building a Social Media Base
Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field.
The Product-Focused Company
Organizing by product lines is a very common business strategy. There’s some great power to this, but if we inflict our organizational structure on the customer, making it hard for them to buy, they’ll always default to the easy to buy choice.
Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
5 Steps Toward Improved Reporting
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.
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