Sales and Marketing
How to Win Back Former Customers
Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
Tips on Effective Multi-Channel SMM
Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.
Stop Networking and Start Building Authentic Relationships
Commonly with networking, people use this old fashioned method of going into every interaction with the intention of seeing what they can get out of someone else.
Building a Social Media Base
Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field.
Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
The Product-Focused Company
Organizing by product lines is a very common business strategy. There’s some great power to this, but if we inflict our organizational structure on the customer, making it hard for them to buy, they’ll always default to the easy to buy choice.
5 Steps Toward Improved Reporting
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.
The Thrivers
I’ve been studying David Neagle’s amazing book, The Millions Within and I think this passage from near the end of the book is one of the most terrific I’ve ever read:
The Power of the “Bookbook”: Why Print Marketing Still Matters
There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.
In Marketing, You Eat the Pie One Bite at a Time
No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious.
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