Sales and Marketing

An Explanation of Channel-Based Content Personalization

Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.

How Do You Stop a Sales Person from Talking?

Sales Activities | Dave Brock

Sales people love to talk. They want to talk about their company, their products, how their products and services help solve a customer problems. Turn them on, and they won’t stop, questions don’t deter them.

Multi-Screen Marketing for Small Businesses

Online Marketing | Deborah Sweeney

In an effort to accommodate the growing number of mobile users, Google is going to start weighing how mobile-friendly a site is when calculating search engine rank.

A Beginner’s Guide to YouTube Advertising

Online Marketing | SmallBizClub

YouTube has over 1 billion unique users every month, reaching more US adults than any cable network. With those kinds of stats, are you ready to get your YouTube ad campaign streaming across the world?

Content Personalization: What It Is and Why It Matters

Marketing Innovations | Synecore

Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.

Inbound 101: Three Major Inbound Components

Advertising and Lead Generation | Synecore

Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.

How Instagram Can Benefit Your Coffee Shop

Online Marketing | David Goldin

Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.