Sales and Marketing
The Problem with Pitch Decks
I’ve seen thousands of pitch decks. The vast majority are horrible. There’s the corporate vanity deck. It always has a lot of slides. Usually it mentions the customer name in about 3 places, on the cover…
How to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment…
How Images Can Drive Traffic for Your Social Media
It may be a given that social media is important for businesses—for strengthening the brand, engaging customers and standing out from competitors. But what use is a social media account—regardless of the number of followers—if…
7 Ways to Avoid Poor Website Performance
Today in business, the name of the game is customer service. If you keep your customer happy then chances are good that your business will be successful. Now obviously, in the digital age, a website…
Solving the Customer’s Problem
Yesterday, I had one of those “Aha” moments. I realized that much of what I’ve been talking about for years has been wrong. Well not completely wrong but off target enough to be significant. I’ve…
Not All Social Media is the Same: How to Use the Strengths of Each Platform
Most business owners already recognize that social media is a key element of successful marketing in 2015. Yet it’s important to recognize that each social site has its own strengths and weaknesses, and you cannot…
Insight into Using Ad Retargeting to Convert Email Leads
Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign…
Your 80/20 Marketing Plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly, the axiom is accurate. Your best customers…
3 Ways to Get Your Product in Stores and in Front of Buyers
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now,…
The Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write…
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