Sales and Marketing
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach…
Do You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not…
Do You Really Understand Your Buyers?
Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company, you are selling to human beings, and they’re…
What’s the Problem with Demos?
Demos Sell! I was visiting a company recently, they had a full court press on doing demos. People were measured on the number of demos they were doing, they had created a contest around who…
Putting the “B” in B2B with Inbound Marketing
“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply build a website. Yes, inbound marketing delivers a below-average cost per…
10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”
Sun Tzu’s “The Art of War” was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in…
10 Unbelievable Mobile Marketing Statistics
Mobile marketers need to stay in touch. Mobile strategies adapt, and industry decision makers should be capable of positively impacting consumers with great benefits. A surprising amount of statistics currently support the growing mobile marketing…
The Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same…
How to Get More Opens with This Email Marketing Magic Secret
According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or…
15 Powerful Ways to Growth-Hack Your Social Media: Part 1
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much,” or “more than you’d…
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