Sales and Marketing
5 Techniques to Hone in on Your Target Market
Finding a target market is not only helpful; it’s a critical part of the process of achieving lift-off for your company. After all, without customers, you have no business. When people ask, “How’s business?” they’re…
We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50…
How to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only…
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach…
Do You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not…
Do You Really Understand Your Buyers?
Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company, you are selling to human beings, and they’re…
What’s the Problem with Demos?
Demos Sell! I was visiting a company recently, they had a full court press on doing demos. People were measured on the number of demos they were doing, they had created a contest around who…
Putting the “B” in B2B with Inbound Marketing
“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply build a website. Yes, inbound marketing delivers a below-average cost per…
10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”
Sun Tzu’s “The Art of War” was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in…
10 Unbelievable Mobile Marketing Statistics
Mobile marketers need to stay in touch. Mobile strategies adapt, and industry decision makers should be capable of positively impacting consumers with great benefits. A surprising amount of statistics currently support the growing mobile marketing…
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