Sales and Marketing
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster…
How Much Does SEO Cost, Anyway?
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your…
How Reddit is an Essential Marketing Tool for Businesses
Even after the increasing popularity of various social networks, Reddit has still maintained its edge! Even today, it is known as the front page of the Internet. Most of the stuff you see on 9Gag,…
Customer Stuck? Not Moving Forward?
It’s a common lament among sales people: “I’m trying to close the customer, I can’t get them to move forward! They’re dragging their feet, they just won’t order!” Last week, with several clients, I was doing pipeline…
How Small Business Owners Can Leverage Digital Public Relations for SEO
SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong…
3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also…
Email Open Rates: Your Best Marketing Test
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of…
How to Increase Your Email Open Rate & Brands Who Did It
Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by…
8 Ways to Improve Your Online Content Marketing
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or…
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take…
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