Sales and Marketing
Why Search Rankings Aren’t Everything
In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last…
Make Your Content Searchable, Shareable, and Snackable
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form…
Entrepreneurs Need More Relationships and Fewer Friends
Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word…
Get More Customers Online with Google My Business
If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service…
What is Proximity Based Marketing?
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and…
Doing More By Doing Less
It’s awfully crowded in the digital marketing/social selling world. Getting “heard” is increasingly difficult. Getting into see/talk to customers is one of the top challenges I hear from executives, marketing and sales people alike. To…
Are You Taking Advantage of “Presales”?
The “presale” is a concept that is fairly new in the world of sales and it’s used in a variety of ways. Here are just a few: Kickstarter campaigns “presell” items that are in development….
Social Media Posting Times: A Guide for Small Business Bloggers
When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they…
How to Get a New Website into Google and in Front of Your Customers
For many businesses, a website may be the first and only outlet for new sales and customers. The power of the internet allows you to put your content and products directly in front of your…
Do You Make These Common Content Marketing Mistakes?
Like any other job out there, content marketing also requires discipline, dedication and commitment. Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business,…
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