Sales and Marketing
How to Improve Your Customers’ Digital Brand Experience
Things are bad in the world of digital customer experience. In fact, it’s so bad that 42% of people would rather clean a toilet than contact customer service! Ouch. Even though the recent Aspect Consumer Experience…
A Simple Formula for Success in Online Content Marketing
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself….
The Opportunities We Are Blind To
Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture…
Consider the Corporate Gatekeeper
Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the…
7 Reasons Your Content Marketing Isn’t Working
We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason…
5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72…
Avoid 3 Types of Customers to Make Your Life Easier
While we have all heard the customer is always right, and that is generally the case, there are some types of customers that just need to be fired. They do nothing but drag down our…
The Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put,…
Video Marketing: The Guide for Small Businesses
Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget?…
The One Question to Stop Them in the Trade Show Aisle
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number…
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