Sales and Marketing
Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where…
2 Reasons Your PR is Stuck in the Mud
You don’t listen to your customers Someone high up in your business decides you really need a video/ blog/ enewsletter. Or someone in a meeting room tells you their idea which they think is the…
When Do You Do Your Best Selling?
The lives of most sales people seem to be split between two types of frenzied activities—prospecting, trying to find someone willing to talk to you, and chasing down deals. Often, our engagement models are reflections…
Why You Need Snapchat in Your 2016 Marketing Plan
Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for…
Polish Your Online Reputation Before You Launch Your Business
Whether there are too many Facebook photos of you with red solo cups, you’ve got an ex who blogged about your relationship in detail, or you’ve publicly made some bad career moves, your poor online…
The Increasing Importance of Millennials in B2B Marketing
Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services. If you think millennials…
Are You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an…
Creating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it….
Why Your Business Needs a Social Media Calendar
Social media posts can be rushed last-minute jobs. “Writer’s block” can be a problem. You might be worried about a lack of engagement, or just need a dose of guidance about what to post and…
You Need Customer Feedback to Grow Your Business
The saying that “the customer is always right” has taken a different shape in the modern age. Today the customer is not only the king, but he or she is also the measure of all…
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