Sales and Marketing
How To Use Promotional Pens Effectively For Your Business
Writing and jotting down notes are parts of nearly everyone’s daily lives. Whether it’s for work, scrawling down a grocery list, or trying to write down email addresses, a pen can be a handy thing…
Prep Your Business for Black Friday & Cyber Monday
Black Friday and Cyber Monday are some of the busiest times of the year for retail businesses. The lead-up can be stressful for many business owners, but it can be helpful to view this time…
Cyber Monday 2022: 5 Great Ideas for Small Businesses
Shopping habits have been changing as the years go by. In 2022, the majority of Black Friday shopping is done online. Retailers are responding by hosting some deals that are exclusively online, or focusing on…
How To Boost Your Brand Awareness: 6-Step Strategy Guide
For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone….
Can You Truly Trust Market Research?
Market research is considered a necessary expense and an investment in the success of a business. Since market research cost is often high, companies expect a significant return on this investment. There are many marketing…
7 Steps to Create the Most Stunning Business Presentation
Have you ever had to sit through a business presentation that was boring and unattractive? All you could have thought about was when it would end, right? Well, to ensure that your audience doesn’t undergo…
3 Best Marketing Analytics Tools to Improve Research
In the wise words of Beth Comstock, business executive and former vice chair of GE, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Now, everyone in the…
5 Lead Generation Tips to Grow Your Small Business
All small businesses need lead generation for survival. Large businesses already have an established customer base. Contrarily, a robust lead generation strategy is essential for the survival of small businesses. Making use of CRM for…
Can an Introvert Be a Successful Salesperson?
I recently conducted an informal poll on the Sales Central Group on LinkedIn.com and the results were that the respondents, all sales professionals, overwhelmingly believe that introverts can be successful sales pros. Succeeding in Sales,…
9 Effective Ways To Grow Your Client Base
You can’t just sit back and wait for clients to come to you – especially if you’re a new business. You need to be proactive in order to get noticed and attract clients. Here Are…