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The Science of Direct Sales – Differentiating Between Fact and Fiction

By: Luke Britton


a microscope

Technology in direct sales is the difference between science and snake oil.

It’s important to be able to distinguish direct sales companies with a commitment to science versus those that use third-party vendors, relabeling, and outdated technologies to formulate their products. One company that sets itself apart is USANA Health Sciences, which is known for their top-quality products, thanks to their ability to develop in-house, create new technologies, and push the limits of human understanding of nutritional science.

As a consumer or potential distributor of USANA supplements, Celavive skincare, and food products, it’s important to understand their foundation and how it makes them stand out in a competitive industry.

A Global Commitment to Science

Science has been at the heart of USANA since it was founded in 1992. The company’s research and development (R&D) team focuses on developing high-quality, science-based products to support long-term health.

USANA’s scientists include experts on human nutrition, cellular biology, biochemistry, genetics, and medical doctors. In addition to a team of product researchers, USANA has a staff of clinical scientists dedicated to manufacturing and quality control, so you know every product you use is intentionally made with excellence at every step.

Finally, science requires collaboration. That’s why USANA has partnered with incredible research partners like the University of Washington, the University of Texas Medical Branch, the University of Utah, the University of California at Davis, and other top-tier institutions.

The Science of Nutrition

There is an argument that a healthy, whole-food diet is enough for optimal health. In an ideal world, yes, but most people don’t have the access, time, or money. Macronutrients (the foods you eat) don’t always have the balanced levels of nutrients to support your health. That’s why nutritional supplementation (micronutrients) are important. Poor diets can lead to missing key nutrients. This is where vitamins can help bridge the gap. Vitamins are a safe, convenient way to help augment the difference between macro- and micronutrients.

USANA recognized the need to close the nutritional gap by developing CellSentials, their premier, best-selling supplement duo and proprietary technology to nourish, protect, and renew the health of your cells.

All supplements are not created equal—to scientifically prove the benefits of CellSentials (comprised of Vita Antioxidant and Core Minerals), USANA conducted a four-week, double-blind, placebo-controlled study to quantify the impact of these supplements when taken by healthy adults for one month.

The results found twice-a-day consumption of CellSentials supported several nutrition and health measures.

Companies that don’t invest in research and development, in-house manufacturing, or external testing can’t be held to the same standards. As a consumer, you should expect—demand—the same level of scrutiny with any product you consume. With over 30 years of experience, USANA continues to innovate and refine their products with a science-first approach.

Made In-House

A company must make a significant capital investment to pivot from producing a product through a third-party vendor to having in-house manufacturing. But those who are willing and able to expand tend to have the vision for long-term success.

A casual examination of any nutritional company’s manufacturing capacity can give a snapshot into their financial stability, commitment to excellence, and their ability to meet the needs of future customers.

USANA’s in-house manufacturing capacity is an indication of past successes and future opportunities. With the machinery to invent, press, and ship nutritional supplements around the world, USANA can quickly react to market trends, maintain strong communications with customers and distributors, and explore new opportunities for products and growth.

In-house production allows R&D to take risks during the initial stages and test new technologies at a lower cost. Innovation has financial limitations, but USANA can provide their scientists with resources to make leaps in nutritional research.

Most importantly, having made the investment into in-house manufacturing, USANA has removed unnecessary steps in the production line, eliminated production minimums, and maximized effectiveness. These steps have led to more financial stability, which is a hallmark of a company built for the future.

Listen • Learn • Lead

The direct selling industry is a great opportunity to become an entrepreneur and own your own business. It’s a career choice like any other, with time and dedication needed for success. But community, freedom, and owning your time can make it a great choice if you want more say in your day-to-day.

If you’re looking to make a change or explore a new path, consider direct sales. It’s a wonderful opportunity to engage with others, provide needed services, and make some money on the side. You set your own schedule to fit with your lifestyle, work when you want, and earn compensation based on your effort.

And the benefits are endless—you gain new skills, run a company you love, and probably get a nice discount on products as you share with friends and family. And because direct selling is a community, you’ll be surrounded by like-minded people who want you to succeed, and you’ll have multiple opportunities to listen, learn, and eventually lead your own team.

For more information, visit USANA.com to see how you can get started.

Published: May 8, 2023

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