Sales and Marketing
How Startups Can Take Advantage of Pop-Up Shops
You have what you think is a great business idea. You have identified a gap in the market. You have a passion and a belief it will work. It is a story that has been…
Win Fast, Lose Faster
Inevitably, as I do pipeline and deal reviews, I see sales people hanging onto too many bad deals. The deals are hopeless, the sales person may reluctantly admit it, but stubbornly wants to keep it…
How One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants,…
5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order…
It’s Never Too Early to Start Selling to Customers
Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to…
A Surefire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the…
The Essential Differences Between B2B and B2C Marketing
Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell…
Is Your Logo as Memorable and Inviting as It Could Be?
Designing a logo for your new business can be confusing. Professionals at logo design companies consider several options for images, size, fonts, colors and more. In this article, let’s understand the important things to make…
What the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you…
Combining IN and OUT Marketing Proven the Best Choice
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both. According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2…
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